Hella Jongerius is a designer with whom Royal Tichelaar works regularly. This cooperation has brought forth a rich assortment of products: the B-set (1999), the Big White Pot and Red White Vase (2000), the Soup Set (2003) and the Majolica Set (2005).

In her work for Royal Tichelaar Makkum, the centuries-old Dutch ceramics manufacturer, Jongerius draws on its industrial heritage and our memories to develop objects that appear familiar and, therefore, strike a rapport with us. Her Non-Temporary earthenware bowls, dishes and plates are made from the Friesian marine clay found near Makkum’s factories, and decorated with glazing and painting techniques that the company has used since the 17th century. “Those old skills create something that people recognize and with which they feel comfortable,” observes Jongerius. “I can build on that by using them in an unconventional way to make the product contemporary.”